Jonathan Ive tar inga genvägar när det gäller design. Han gör prototyper tills hand blir nöjd istället för att designa allt i ett CAD-program.

Det handlar inte bara om hur en produkt ser ut utan om hur den känns. Core77 har gjort en intervju med Mr Ive och det är så klart intressant läsning för ett Apple-fan.

It is that direct experience, the hands-on, that is the key; like experiencing the iPhone 4 itself, it cannot be done without the physical connection. ”It’s very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it,” Ive explains, going on to add that years upon years of making his own models with his own hands is what gave him a deep understanding of the materials he’s worked. ”And it’s important to develop that appetite to want to make something, to be inquisitive about the material world, to want to truly understand a material on that level.”

Läs hela intervjun på Core77.